As a SaaS business owner, I understand that focusing on customer service and reducing churn can have dramatic effects on lifetime value of a customer and return on investment.

There are several companies that I admire for their dedication to customer experience and MailChimp is one of them. Here are a few ways that MailChimp has turned me into a chimp fan.

1.) Trust. This beautifully constructed piece of software that they allow me to use for free always works. I trust MailChimp to be everything that I need it to be and it’s always more.

2.) Personality. It’s the little details that make me smile. After I send my campaign, the chimp gives me a high five – how rad!

3.) Creativity. The company culture embraces creativity and it shines through their products. Check out the coloring book they made Love What You Do and this awesome 2012 Annual Review.

4.) Customer Happiness. After I tweeted about the chimp giving me a high five, MailChimp mailed me a high five surprise: an awesome shirt, a chimp sticker and felt stuffed animal. And just like that, they earned me as a lifelong customer.