As a SaaS business owner, I understand that focusing on customer service and reducing churn can have dramatic effects on lifetime value of a customer and return on investment.
There are several companies that I admire for their dedication to customer experience and MailChimp is one of them. Here are a few ways that MailChimp has turned me into a chimp fan.
1.) Trust. This beautifully constructed piece of software that they allow me to use for free always works. I trust MailChimp to be everything that I need it to be and it’s always more.
2.) Personality. It’s the little details that make me smile. After I send my campaign, the chimp gives me a high five – how rad!
4.) Customer Happiness. After I tweeted about the chimp giving me a high five, MailChimp mailed me a high five surprise: an awesome shirt, a chimp sticker and felt stuffed animal. And just like that, they earned me as a lifelong customer.